Lyras Group
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OTHER EVOLUTIONS FOR THIS CLIENT |
- Market release plan
Situation
The Lyras Group, a damage insurance brokerage and financial
services firm, wished to completely overhaul their Website
according to a positioning strategy previously developed for the
AXA Canada brokerage firm.
Evolution
OVERHAUL OF THE WEBSITE. The Website offers visitors a chance to
learn about the product and service offerings of the Lyras Group,
from damage insurance to financial services. The Website is
entirely tailored to the needs of individual visitors, so they can
obtain an automobile or homeowner insurance quote on line or be
reminded when their insurance contract is about to expire. In
addition to this job, S2i Web was also chosen to define the
strategy and to a carry out a market release plan.