http://www.protectron.com

Description

Protectron is Canada’s largest private company providing electronic security and alarm systems. Recently, the company expanded its network into Quebec, Ontario and as far as British Columbia and are making their presence known throughout the Canadian electronic security market. To reinforce this leadership while accentuating growth, the company wanted to have a storefront Website in line with these investments. The new Website needed to be a communication tool developed in accordance with the client profile, backed by technology adapted to its current environment and fine-tuned using intelligent marketing tools.

Evolution

OVERHAUL OF THE CORPORATE WEBSITE—Protectron’s nationwide Website was designed and developed on a segmentation concept to help Web users find their way quickly, with intuitive navigation, simple pathways to information and optimum useability. It offers content tailored to the different segments of Protectron’s residential markets (130,000 subscribers) and commercial markets (40,000 subscribers), as well as content specific to each province. Consumers and businesses will benefit from the latest information on security, industry innovations and an overview of Protectron’s products and services. Using highly intuitive menus to run different types of searches (based on life events, market sector, needs assessment, or type of protection sought), Web users will be able to access pertinent, thorough information quickly. The solution also aims to provide for complete autonomy in regard to site updates and content management.